About Us

pump-newASC Pumping Equipment is a sales and service organization specializing in pumping equipment, controls, valves and systems in the Commercial Aquatics, Municipal, Commercial/HVAC and Industrial Markets. We take pride in our over 29 years of pump sales and service knowledge, as well as our manufacturing and fabrication capabilities.ASC Pumping Equipment was incorporated in 1984 with the purchase of the rights to the Wisconsin Sales Territory from Aurora Pump Company. ASC Pumping Equipment assumed the responsibilities of the Aurora Pump Company factory direct office. At that time this factory direct office consisted of three sales related employees in a small facility in Milwaukee, Wisconsin. Now ASC Pumping Equipment has over 20 employees within our three locations. These facilities are located in West Bend Wisconsin, Appleton Wisconsin and Olathe Kansas.

A variety of pumping equipment and accessory manufacturers are represented and serviced by ASC Pumping Equipment. We offer our valued customers a wide array of choices of the highest quality products to solve any application incurred. With our carefully chosen assortment of quality manufacturers coupled with our extensive service and application knowledge, we at ASC Pumping Equipment can meet our valued customer’s needs in the Commerical Aquatic, Industrial, Commerical/HVAC, Fire Pump and Municipal Markets.

ASC Pumping Equipment’s Appleton Wisconsin facility started service in 1999 and was formed to better serve the pumping equipment needs of our customers located in northern Wisconsin and the Upper Peninsula of Michigan.

ASC Pumping Equipment’s Olathe Kansas facility started service in 1987, servicing the State of Kansas and the State of Missouri.

ASC Pumping Equipment’s West Bend Wisconsin facility started service in 1984, servicing the State of Wisconsin and the Upper Peninsula of Michigan.